Paid Video & Display Manager (all genders)

Paid Video & Display Manager (all genders)

We deliver digital marketing solutions. With a passion for aviation, Oscar Bravo is driving the Lufthansa Group to be a leader in digital marketing. We do this in-house through innovative and creative intrapreneurship.

We are looking for YOU – a PAID VIDEO & DISPLAY MANAGER – ready to manage and optimize campaigns for the airlines and companies within the Lufthansa Group. With your expertise in programmatic advertising, you’ll play a key role in executing high-performance campaigns building programmatic maturity.

Your Day at the Oscars:

• Plan, implement, and monitor programmatic campaigns.
• Utilize data-driven targeting strategies to define precise audience segments.
• Monitor real-time campaign performance using DSP platforms to meet metrics like CTR, CPO, and ROAS.
• Collaborate with creative teams and agencies to ensure the delivery of compelling, platform-compliant ad formats.
• E nhance campaign performance and reporting by using attribution models, Customer Data Platforms, and analytics platforms.
• Work closely with media partners, internal teams, and Lufthansa Group stakeholders to align campaign goals and expectations.
• Prepare detailed campaign reports, analyze key performance metrics, and provide actionable insights to improve future campaigns.
• Keep abreast of industry trends in programmatic advertising.

What you’ll need:

• Experience : 2+ years of experience in programmatic advertising, with hands-on expertise in campaign setup, optimization, and reporting.
• Platform Proficiency : Strong knowledge of DSPs, especially Google Display & Video 360; experience with Amazon and Adform is a plus.
• Analytical Skills : Ability to analyze large datasets, interpret campaign performance metrics, and implement data-driven optimizations.
• Technical Knowledge : Familiarity with Google Display & Video 360, Campaign Manager 360, Adform, CDPs, and attribution tools (e.g., Exactag); knowledge of tracking and cookie-less strategies is highly advantageous.
• Communication Skills : Strong collaboration and interpersonal abilities to work with creative, media, and client teams.
• Languages : Fluency in English or German.